Carbon Free

Conventional electric motors haven’t changed much in 100 years. Bulky and fragile. The brushes wear down and emit carbon dust.

The Dyson digital motor works differently.

Controlled by microchip it spins at 98,000 rpm – five-times faster than a Formula 1 car engine. Because of its speed, the digital motor is half the size and half the weight of conventional motors. With no brushes or fixed magnets, it doesn’t emit carbon either.